Designer Spotlight: Jennifer Robin Interiors
Welcome to our Designer Spotlight series, where we talk with some of our favorite designers and get the scoop on what inspires them, trends they're loving, and advice on how to design your home.
In today's installment, we sit down with Northern California-based principal designer, Jennifer Robin.
Jennifer's Designer Picks
What got you interested in interior design? What is your background?
My mom (Robin) had the design gift without any formal training—every space she transformed was a blend of perfectly scaled pieces, layered textures, and personal touches. She really taught me how to make a "home", not just a well-designed space. Because of her inspiration, I always knew I wanted to be an interior designer. I have two degrees, one in Art History from UC Santa Cruz and one in Architectural Interior Design from the Academy of Art University in San Francisco. When I was in school, I interned at various design firms (highly recommend doing this if contemplating interior design for a career). My first full-time job out of school was for the renowned firm of Backen & Backen (formerly known as Backen & Gillam Architects). When my daughter was born 15 years ago, I ventured on my own and started Jennifer Robin Interiors.
How would you describe your style?
Tailored & organic. I like to blend traditional elements, modern lines, and organic materials. I like to layer as many natural textures into a space as I can (e.g. character-grade wood, leather, stone, metal, linen, etc.). My goal is to reflect my client's unique story, and for the design to enhance and support their lifestyle. I also think it’s important to sprinkle in some whimsy!
Inspired by Jennifer Robin
Where do you find inspiration for your work?
For project inspiration, I always start with the landscape of the projects. Ideally, I get to the job site prior to construction (as I specialize in new construction, high-end residential projects) to soak in the land, views, natural colors, textures, and smells. I also find inspiration from the architecture, as ultimately I want the interiors to complement and seamlessly blend within. And lastly, I find inspiration from my clients—maybe it’s memorabilia from their travels, a piece of their art, or their fashion.
What are some common mistakes you see people make when designing their homes and how can they avoid them?
Skimping on quality—finishes and pieces that last a lifetime vs temporary/disposable furniture. Doing it right the first time is always better for the environment too. Not considering durability is also a common mistake. Life happens, especially when kids and pets are in the equation. Homes need to be beautiful but also realistic.
Inspired by Jennifer Robin
5. What trends or styles do you predict to make a comeback? Which styles are you excited to see coming back around?
Honestly, I do my best to listen to my natural design instincts and avoid being too influenced by current trends or styles. Social media imagery can be inspiring and enticing but shouldn’t influence your personal style or what is right for the particular space. My favorite compliment is when a new client references a 10-year-old project of mine, timeless interiors are the goal. That said it is nice to see curves back in the mix and environmentally-friendly products!
6. What room in a home is your favorite to design and why?
I can’t say that I have a favorite, but the great room (living and dining combo) is always the great space to set the tone of the project.
